In today’s digital world, your website is often the first impression potential customers have of your business. A well-designed website is informative, easy to navigate, and builds trust with visitors. However, if your website is outdated or poorly designed, it could be driving customers away.
What is a Website Redesign?
A website redesign is the process of overhauling your website’s content, design, and functionality. It can involve anything from a simple refresh of the visual elements to a complete rebuild of the website’s architecture. The goal of a website redesign is to create a website that is more user-friendly, engaging, and effective at achieving your business goals.
Here are 5 signs your business website needs a redesign:
Your Website Isn’t Mobile-Friendly
Over half of all web traffic now comes from mobile devices. If your website isn’t responsive or optimized for mobile viewing, it will be difficult for users to navigate and frustrating for them to find the information they need. This can lead to high bounce rates (users leaving your site quickly) and missed opportunities.
Your Website Has a High Bounce Rate
A bounce rate is the percentage of visitors who leave your website after viewing only one page. A high bounce rate could indicate that your website is not engaging visitors or that it is difficult to find the desired information.
Your Website Looks Outdated
Website design trends change over time. If your website uses outdated design elements, fonts, or colour schemes, it can give visitors a negative impression of your business.
Your Website is Difficult to Navigate
Visitors to your website should be able to find the information they need quickly and easily. If your website is cluttered, confusing, or has broken links, it will frustrate users and lead them to leave.
Your Website Doesn’t Reflect Your Brand
Your website should be an extension of your brand. If the design, tone, or content of your website doesn’t match your brand identity, it can confuse visitors and make it difficult for them to connect with your business.
If you’re noticing any of these signs, it’s time to consider a website redesign. A well-designed website can help you attract new customers, improve brand awareness, and boost your bottom line.
DIY VS Expert Website Redesign
While the cost savings of a DIY website redesign might seem appealing, it’s important to consider the potential downsides. Building a website that is not only visually attractive but also user-friendly and optimized for search engines requires specific technical skills and knowledge of design best practices.
A professional web design agency has the expertise to create a website that meets your business goals and avoids common pitfalls that can lead to a negative user experience and lost conversions. In the long run, investing in a professional redesign can save you time, money, and frustration.
Contact our team of experienced web design professionals today for a free consultation!
Frequently Asked Questions (FAQs)
Website redesign costs can vary depending on the size and complexity of your website, and the features you need. However, you can expect to invest anywhere between KSh. 40,000 to KSh. 250,000 for a comprehensive redesign. This cost may go higher depending on other factors like the necessity for travel, the number of resources assigned to your project and the project duration.
The timeline for a website redesign will also depend on the factors mentioned above. A simple website redesign might take a few weeks, while a more complex project could take several months. It’s important to communicate your timeline expectations with us during the initial consultation.
In most cases, your website will not be down during the redesign process. We typically develop the new website on a separate staging site and then migrate it to your hosting space once it’s complete. This ensures a smooth transition with minimal disruption to your visitors.